Tesla Cuts Cybertruck Prices to Attract More Buyers
Tesla has announced price reductions for its Cybertruck electric pickup. The top-tier version, called the Cyberbeast, has dropped in price from $115,000 to $100,000, while a new all-wheel-drive base version is now available for $60,000.
This move is likely due to weak sales of the model. The pickup has so far failed to reach its stated target of 250,000 vehicles per year. Current sales volumes are around 20,000 cars annually, leading to an accumulation of Cybertruck inventory for the company.
To boost demand, Tesla is taking several measures. First, the company is expanding the sales geography of the pickup—it will now become available to a larger number of potential buyers. Second, the manufacturer is experimenting with different trim options for the model. For instance, a rear-wheel-drive version of the Cybertruck priced at $70,000 went on sale some time ago. However, this modification failed to generate interest and was ultimately discontinued.
Notably, even after the recent price cut, Cybertruck prices remain above initial expectations. During the model's presentation in 2019, Tesla stated that the pickup could be purchased for $40,000—meaning the current base version is $20,000 more expensive than the promised level.
Despite sales challenges, there is no talk yet of completely discontinuing the Cybertruck. This is further confirmed by the company's recent reallocation of production capacity: at the end of January 2026, Tesla ceased production of the Model S and Model X, but Cybertruck production was retained. Thus, the company continues to bet on the electric pickup, hoping to improve its market position through pricing and marketing solutions.