Roblox Platform Became the Locomotive of the Gaming Industry in 2025
An analytical report by researcher and investor Matthew Ball vividly demonstrates the scale of Roblox's influence on the modern gaming industry. According to the presented data, it was Roblox that provided the majority of market growth and player engagement in 2025, surpassing the combined metrics of several major gaming ecosystems.
Roblox accounted for approximately 67% of all revenue growth in the gaming industry outside of China. The platform's share of global consumer spending on games exceeded 4.5%, and its daily audience reached over 150 million users — roughly two-thirds more than the previous year.
Collectively, players spend over 10 billion hours per month within the ecosystem. This figure exceeds the time spent on Fortnite on Steam and within the PlayStation ecosystem combined. According to Ball's estimate, in terms of total usage time, the service is already beginning to rival Netflix, where engagement growth has noticeably slowed.
Notably, individual projects within Roblox are comparable in activity level to the entire portfolios of major publishers. For example, the popular Grow a Garden on average generated more engagement hours per month than all of Blizzard Entertainment's games in 2024. This highlights not only the scale of the platform itself but also the potential of individual user projects within it.
However, Roblox's rapid growth has once again reignited discussions about the risks associated with the platform. Concerns are raised about children's safety in the online environment, as well as criticism of the monetization practices used on the platform. Parents and experts point to the need for stricter control over content and transactions, especially considering the service's young audience.
Nevertheless, Matthew Ball emphasizes that the main takeaway from the report is not that the industry urgently needs to create "its own Roblox." The key idea is that the games market ceased to be a single entity long ago. Different segments are developing according to their own rules, and their dynamics are not always replicable.