Italian TV Channel Blocked the DLSS 5 Announcement Video
The presentation video for DLSS 5 vanished from YouTube after a copyright complaint. The notice came from Italy’s La7, and YouTube temporarily blocked the official upload from NVIDIA.
User NikTek flagged the mess on X: La7 apparently repurposed clips from NVIDIA’s trailer, then issued takedown claims against other creators using the same snippets. They insisted the footage was theirs. FYI, that’s the crux of the dispute.
In a weird twist, the automated system hit NVIDIA’s own video as well. For several hours the player showed the usual “unavailable — content from La7” message. The announcement is back online now, but the interruption was real.
Wild mix-up on YouTube.
La7 — an Italian TV station — ripped clips from the Nvidia DLSS 5 trailer, then filed copyright strikes against videos that used the same material, even targeting Nvidia's upload.
Nvidia’s own DLSS 5…
Creators say they received similar strikes; this isn’t an isolated gripe. YouTube’s copyright enforcement keeps drawing heat — many see it as heavy-handed and opaque, and creators complain about the burden of fighting back. IMO, incidents like this expose how brittle the system can be. Will anything change? Maybe. Or maybe it’ll be forgotten until the next screw-up.
FYI: DLSS is an AI-powered image upscaling tech used in many recent games to boost performance by reconstructing higher-res frames from lower-res ones. The new DLSS version launched last month, and reactions were mixed — a flood of memes poked fun at NVIDIA’s “neural slop,” some of them pretty savage. I laughed at a few.