Be as Magnificent as Leon: Resident Evil Requiem Collector's Edition with Pull-Up Bar Sold Out Instantly
Japanese marketing has once again proven its ability to surprise. Players discovered that for the release of Resident Evil Requiem in the Land of the Rising Sun, they prepared not just a collector's edition, but something fundamentally different—a bundle combining horror and sports.
For 19,800 yen (approximately 10,000 rubles), the lucky buyer received not only the game itself but also a full-fledged door-mounted pull-up bar.
The entire set was packaged in a special box with the game's branding, and for promotion, they filmed a commercial in the best traditions of TV shopping channels—featuring the direct participation of the President of Yume Group and singer Yuri Hoshina.