Zelnick stated that Grand Theft Auto 6 will receive a large-scale PR campaign, despite the fact that everyone in the world already knows about the game
Grand Theft Auto 6 needs no introduction — the game is already under the close attention of millions. However, Take-Two is confident: mere universal anticipation is not enough. The head of the company, Strauss Zelnick, stated that the marketing campaign for the project will start this summer, and the studio does not intend to skimp on creating the right atmosphere around the release.
According to Zelnick, the team's task is not just to inform the public about the launch, but to ignite the very energy that accompanied the launch of GTA 5. Players should not just know about the new installment, but believe that the new part will be as great as they dream. Visual images and competent presentation play a key role here.
At the same time, the marketing of GTA 6 promises to be particularly subtle. Zelnick emphasized that advertising a product of such a scale is an unprecedented task. Take-Two intends to act delicately, without intrusiveness, so that the audience retains a sense of authenticity about what is happening.
“We are not selling hamburgers, but art,” summarized the head of the company.