Website Traffic Surged Dramatically — AI Bots Are Now Indistinguishable from Humans
Internet traffic is increasingly being generated by AI-powered bots. If at the beginning of 2025 only one in 200 website visits was the work of a bot, by the end of the year this ratio had already reached one in 50.
Traditional protection methods are often ineffective: many bots ignore standard restrictions, and some successfully mimic the behavior of real users. This activity is linked to AI agents that gather up-to-date data from the web to answer queries.
The number of attempts to block bots increased by 336% over the year. Solutions for legally monetizing bot access to content and services for filtering automated traffic are emerging on the market.
Experts believe this trend will intensify, forming a new interaction channel focused not only on humans but also on AI.