MSI Warned of Massive Price Increases for Its Products
MSI told investors it plans to bump prices on gaming gear by roughly 15–30% in 2026. The announcement came from CEO Huang Jinqin during a meeting; he pointed to tight DRAM supplies and a shortage of Nvidia GPUs, pressures made worse as AI infrastructure soaks up most memory production.
“This year is the toughest since the company's founding,” Huang said — a blunt line that underlines how strained their supply chain has become.
MSI put the Nvidia GPU shortfall at est. 20%. Its outlook for the PC market is a decline of 10–20% in 2026, which is noticeably gloomier than IDC’s forecast (about a 9% drop). The numbers aren’t abstract: memory costs have jumped sharply — a 16GB module that was around $40 last year is now fetching $170–180, sometimes peaking near $200.
Practical steps are already underway. Current memory stocks should cover a couple mos, and MSI is in talks for long-term contracts running 3–5 yrs to try to stabilize supply. The situation will hit gamers and system builders hard unless those deals actually materialize.