Asha Sharma: "War Against AI Claptrap Does Not Mean Rejecting AI in Development"
The appointment of Asha Sharma as the new head of Microsoft Gaming raised natural questions: how will her experience in AI affect the future of the gaming brand? In an interview with Variety, she gave a clear answer: "great stories are created by people." Sharma emphasized that she has "no tolerance for bad AI" — neural networks will remain a tool, but will not replace humans.
According to her, the gaming industry needs new growth drivers, but Microsoft will not chase short-term efficiency and flood the ecosystem with "soulless AI slapdash." Previously, in a company statement on the website, she called games an art created by people with the help of the most innovative technologies.
It is obvious that AI will continue to penetrate all Microsoft products, but now Xbox fans have a clear signal: the next stage in the brand's development will stay away from "bad AI."